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The NBA's Global Empire: How the League Became an International Powerhouse by Joshua K Wright at Abbey's Bookshop,
The NBA's Global Empire: How the League Became an International Powerhouse
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Joshua K Wright

The NBA's Global Empire

How the League Became an International Powerhouse

Joshua K Wright

$87.95   $74.80

Paperback

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English
McFarland & Co Inc
05 March 2025
Basketball
During the 1992 Summer Olympics in Barcelona, the Dream Team, a collective of the National Basketball Association's top talent led by Michael Jordan, Magic Johnson, Larry Bird and Charles Barkley, shook up the world as they amazed spectators and opponents on their way to winning gold. Their success introduced the world to the NBA's charismatic superstars and their artistic brand of basketball. Over the next two decades, youth outside of America dreamed of becoming the next Michael Jordan, Kobe Bryant, and LeBron James. The NBA took advantage of its popularity in China by forming lucrative television and streaming deals and opening training academies. By the 2022-23 NBA season, there were 109 international players from 39 countries, a Canadian franchise, and a league in Africa. Today's best players are Africans, Canadians and Europeans like Nikola Jokic and Victor Wembanyama.

This book presents the history of the NBA's ascension to a billion-dollar global empire, analyzing the globalization of American sports since the end of the Cold War and the dawn of the millennium. How essential is globalization for the NBA to thrive in the 21st century? Do the benefits outweigh the geopolitical controversies associated with being a global brand? Is globalization responsible for a decline in American-born NBA players and declining domestic popularity? These questions and others are answered in this first treatment of the NBA's global reach.
By:  
Imprint:   McFarland & Co Inc
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 12mm
ISBN:   9781476695822
ISBN 10:   1476695822
Pages:   281
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Joshua K. Wright, Ph.D., is an associate professor of history in the Global Studies Department at Trinity Washington University in Washington, D.C. He is a guest contributor for MSNBC Daily.

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