National Basketball Association, The

Business, Organization And Strategy

Frank P Jozsa, Jr (Pfeiffer Univ, Usa)

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Hardback

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English

World Scientific Publishing Co Pte Ltd
26 October 2010

Sports governing bodies; Basketball

The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, basketball arenas and markets, and NBA domestic and international affairs. Readers will gain an insight into when, how, and why the NBA emerged, reformed, and gradually matured to become one of the world's most dominant, prosperous, and popular professional sports organizations today.

By: Frank P Jozsa Jr (Pfeiffer Univ Usa)
Imprint: World Scientific Publishing Co Pte Ltd
Country of Publication: Singapore
Dimensions: Height: 229mm, Width: 155mm, Spine: 20mm
Weight: 558g
ISBN: 9789814313902
ISBN 10: 9814313904
Pages: 280
Publication Date: 26 October 2010
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Unspecified

League Expansions and Mergers; Team Territories and Relocations; Franchise Organizations and Operations; Basketball Arenas and Markets; NBA Domestic and Foreign Affairs.