The Muscle Trade

The Use and Supply of Image and Performance Enhancing Drugs

Nick Gibbs (Leeds Trinity University)

$185

Hardback

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English

Bristol University Press
01 December 2023

Media studies; Drug & substance abuse: social aspects; Drugs trade & trafficking

The health and fitness industry has experienced a meteoric rise over the past two decades, yet its slick exterior conceals a darker side.

Using ethnographic data from gyms, interviews, and social media platforms, this book investigates the growing consumption of image and performance enhancing drugs (IPEDs), the motivations behind their use, and their role in masculine body image.

Addressing a gap in the literature, Nick Gibbs also interrogates both the offline and digital drug supply chains with important insights for IPED harm reduction practitioners, law makers and policy advisors.

By: Nick Gibbs (Leeds Trinity University)
Imprint: Bristol University Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781529227949
ISBN 10: 1529227941
Pages: 202
Publication Date: 01 December 2023
Audience: Professional and scholarly , General/trade , Undergraduate , ELT Advanced
Format: Hardback
Publisher's Status: Active

1. Introduction 2. Situating the Research 3. Reimagining the Health and Fitness Industry as a Site of Deviant Leisure Part 1 – Consumption 4. Desire and Dissatisfaction in the Gym 5. Instrumentality, Competitiveness, and Hyper-conformity 6. The Pleasures of Consumption: The Curious Case of Phillip 7. #Ripped: Social Media, Prosumption, and Bodily Desire Part 2 – Supply-side 8. Production 9. The Offline IPED Marketplace 10. The IPED Market in Transition: Commercialization, Normalization, and Digitization 11. The Online IPED Market 12. Conclusion

Nick Gibbs is Lecturer of Criminology in the Department of Social Sciences at Northumbria University.