The Mobile Revolution

How Consumer Behavior Impacts Marketing Strategies

Vivek Sharma

$49.95 $42.83

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

Self
01 January 2024

Summary
Details

"Forget the desktop, this is the era of the pocket powerhouse. Smartphones have not just transformed communication, but ignited a mobile revolution, reshaping how we experience the world - and how we buy. In this dynamic landscape, understanding the new dance between consumer behavior and marketing strategies is not optional, it's essential. ""The Mobile Revolution"" delves deep into this fascinating interplay. Get ready to unpack the micro-moments that define modern decision-making - the instant searches, the lightning-fast comparisons, the social validation fueling every purchase. We'll explore how brands are adapting to this always-on, hyper-connected audience, crafting personalized experiences that fit seamlessly into their mobile journeys. No longer passive viewers, consumers now wield unprecedented power, demanding convenience, context, and a frictionless path from curiosity to click. Witness the rise of augmented reality, voice search, and shoppable experiences, blurring the lines between physical and digital. Learn how data-driven insights and AI personalization are enabling brands to speak directly to individual desires, crafting messages that resonate in the palm of their hand. From omnichannel engagement to app-centric ecosystems, ""The Mobile Revolution"" is your roadmap to navigating this dynamic terrain. It's a story of adaptation, innovation, and ultimately, connection - because in the mobile age, brands that truly understand their audience can unlock explosive growth, one micro-moment at a time."

By: Vivek Sharma
Imprint: Self
Dimensions: Height: 229mm, Width: 152mm, Spine: 4mm
Weight: 109g
ISBN: 9798869120618
Pages: 72
Publication Date: 01 January 2024
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active