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The Market Structure of Sports by Gerald W. Scully at Abbey's Bookshop,
The Market Structure of Sports
— —
Gerald W. Scully

The Market Structure of Sports

Gerald W. Scully

$46.95

Paperback

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English
University of Chicago Press
15 March 1995
Anthropology; Microeconomics; Sport & leisure industries
Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s.

This book offers technical insights that will interest business economists and professionals in sports management.
By:  
Imprint:   University of Chicago Press
Country of Publication:   United States
Dimensions:   Height: 22mm,  Width: 14mm,  Spine: 1mm
Weight:   284g
ISBN:   9780226743950
ISBN 10:   0226743950
Pages:   214
Publication Date:  
Audience:   College/higher education ,  Professional and scholarly ,  Professional & Vocational ,  A / AS level ,  Further / Higher Education
Format:   Paperback
Publisher's Status:   Active

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