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The Map in the Machine

Charting the Spatial Architecture of Digital Capitalism

Luis F. Alvarez Leon

$140.95

Hardback

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English
University of California Press
30 April 2024
Digital technologies have changed how we shop, work, play, and communicate, reshaping our societies and economies. To understand digital capitalism, we need to grasp how advances in geospatial technologies underpin the construction, operation, and refinement of markets for digital goods and services. In The Map in the Machine, Luis F. Alvarez Leon examines these advances, from MapQuest and Google Maps to the rise of IP geolocation, ridesharing, and a new Earth Observation satellite ecosystem. He develops a geographical theory of digital capitalism centered on the processes of location, valuation, and marketization to provide a new vantage point from which to better understand, and intervene in, the dominant techno-economic paradigm of our time. By centering the spatiality of digital capitalism, Alvarez Leon shows how this system is the product not of seemingly intangible information clouds but rather of a vast array of technologies, practices, and infrastructures deeply rooted in place, mediated by geography, and open to contestation and change.

By:  
Imprint:   University of California Press
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 15mm
Weight:   499g
ISBN:   9780520389304
ISBN 10:   0520389301
Pages:   222
Publication Date:  
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Contents List of Illustrations and Table  Acknowledgments  1. Introduction  2. Assembling the Base Map: From MapQuest to Google Street View  3. Location, Geolocation, Allocation  4. Eyes in the Sky and the Digital Planet  5. People, Platforms, and Robots on the Move  Conclusion: The Spatial Architecture of Digital Capitalism and the Power of Place Notes  Bibliography  Index

Luis F. Alvarez Leon is Assistant Professor of Geography at Dartmouth College. He researches the political economy of geospatial data, media, and technologies.

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