The Management of Intangibles

The Organisation's Most Valuable Assets

Ahmed Bounfour

$294

Hardback

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English

Routledge
07 November 2002

Business competition; Management of specific areas

Series: Routledge Advances in Management and Business Studies

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.

By: Ahmed Bounfour
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 24mm
Weight: 780g
ISBN: 9780415224932
ISBN 10: 0415224934
Series: Routledge Advances in Management and Business Studies
Pages: 336
Publication Date: 07 November 2002
Audience: College/higher education , Professional and scholarly , Professional & Vocational , A / AS level , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Ahmed Bounfour