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Frank Trentmann is Professor of Modern History at Birkbeck College, London, and Director of the Cultures of Consumption Research Programme (ESRC-AHRC).
'At a time when it has become commonplace to accept the consumer as a timeless and neutral concept, it is vital to question just when, where and how this particular figure appeared. An exciting and important collection that leads consumption studies forward into new territory, this book offers highly relevant and engaged social science which will have a broad appeal.' Professor Richard Wilk, Gender Studies and Anthropology, Indiana University, USA 'Epitomizes the maturity reached by consumer studies. Framed by a far-reaching introduction, the wide-ranging and original essays develop a much-needed genealogical approach to the development of the consumer as a contested social figure embedded both in everyday life and in commercial and public knowledge.' Dr. Roberta Sassatelli, Department of Communication Studies, University of Bologna, Italy 'This bracing collection arrives at a crucial moment in the development of consumption studies. It demonstrates the benefits and tensions that arise when social scientists enter into dialogue with historians over the nature of the field and its future directions. For those of us who have tended to view the world of the consumer through a culturalist lens, the arising debates are revelatory and should inspire much interesting new work.' Professor Christopher Breward, Research Department, Victoria Albert Museum, London, UK
