Ron D. Yountz has dedicated his career to sales, finding motivation in every role, from large corporations to his own businesses. He has embraced the challenges of reinventing himself and starting new ventures. Passionate about teaching the principles in The Lost Art of Selling, Second Edition, Ron also enjoys sports, particularly golf, having played in all fifty states. A proud alumnus of the University of North Carolina at Chapel Hill, he supports the Tar Heels, along with local teams like the Charlotte Hornets and Carolina Panthers. He resides in Indian Land, South Carolina, with his wife, Ann, and their three sons and ten grandchildren.