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The Little Book of Yes: How to win friends, boost your confidence and persuade others
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Noah Goldstein Steve Martin
The Little Book of Yes: How to win friends, boost your confidence and persuade others by Noah Goldstein at Abbey's Bookshop,

The Little Book of Yes: How to win friends, boost your confidence and persuade others

Noah Goldstein Steve Martin Professor Robert B. Cialdini



Higher & further education, tertiary education;
Business communication & presentation;
Self-help & personal development


112 pages

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This travel-sized handbook will become your go-to key for ensuring that the world says 'yes' to you, your ideas and your requests.

We all want to hear 'yes'. 'Yes' connects us to the world, and carries us into the future. So why do we find it so hard to get others to agree? And how can we improve our chances?

The Little Book of Yes contains 21 short essays that outline a range of effective persuasion strategies, each proven to increase the chances that someone will agree to your request. That someone could be a friend, a colleague, a partner, a lover, a manager, a sibling, a parent, even a stranger. The timeless principles and practical lessons in this collection can be used to tackle a variety of everyday challenges, from repairing a soured relationship to negotiating a higher fee for your work, from convincing a dithering friend to take action, to building your social network and personal brand.

Full of wisdom from the leaders in influence, with carefully curated advice, this little book is essential reading for any freelancer, manager, entrepreneur, parent or person who wants more from their world.

By:   Noah Goldstein, Steve Martin, Professor Robert B. Cialdini
Imprint:   Profile
Country of Publication:   United Kingdom
Edition:   Main
Dimensions:   Height: 166mm,  Width: 118mm,  Spine: 11mm
Weight:   175g
ISBN:   9781788160568
ISBN 10:   1788160568
Pages:   112
Publication Date:   August 2018
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  ELT Advanced ,  Primary
Format:   Paperback
Publisher's Status:   Active

Steve Martin, Noah Goldstein and Robert B. Cialdini are renowned practitioners of the science of persuasion. Together, they are the authors of the Royal Society Prize-listed international bestseller Yes! and The small BIG.

Praise for Yes! 'Completely changed my way of looking at the world ... Yes! is the Freakonomics of social psychology. It's a handbook to the world. Don't miss out. -- Daniel Finkelstein, Executive Editor * The Times * Read this book. ... perfectly pitched for smart businesspeople -- Octavius Black * Management Today * Surprising, provocative, fun. -- Tim Harford, Author * The Undercover Economist * In a world where persuasion is a more and more important part of what governments and organisations have to do, this book is invaluable. -- Matthew Taylor, Chief Executive, RSA A book filled with wisdom -- Richard H. Thaler, co-author * Nudge * This book ranks in the top 10 business books that I've ever read -- Guy Kawasaki, author * The Art of the Start * Are there any nice little books I could buy as a present that wouldn't insult the recipient's intelligence? Yes. Or rather Yes!. It will help you understand why you're buying Christmas presents when you don't want to and when the people you're buying them for don't want you to either. -- Stuart Jeffries * Guardian * If a CEO or head of state was limited to a single advisor my nomination would be Bob Cialdini, the world's most practical social psychologist and master of influence . In this book Cialdini teams up with a gifted young scholar and a seasoned consultant to produce a book filled with wisdom. Read it and the next time someone asks you to sell snow to the Eskimos or solve global warming you will say sure, but do you have anything hard I can do? -- Richard H. Thaler, co-author * Nudge * Praise for Little Book of Yes: Struggling to win people over at work, or in your personal life? Then this handy little guide book could be the tool you're searching for ... These easy, bite-sized chunks of advice are simple to take on board, and can be implemented in all areas of your life. * The Jackal *

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