Allen Carr was chain-smoking 100 cigarettes a day, despite the fact that his older sister, Marion, and his father had died prematurely of lung cancer. After repeated failed attempts to stop smoking, Allen's conversion into a non-smoker was as dramatic as it was totally unexpected. His discovery of the kernel of what would become the Easyway method brought about another life-changing decision: to dedicate his life to the fight against nicotine addiction. Allen made this decision in July 1983. Since then he has built Easyway into an international brand with clinics in over 20 countries across the world, and developed his method into the most effective stop smoking therapy currently available.
Allen Carr explodes the myth that giving up smoking is difficult - The Times