MOTHER'S DAY SPECIALS! SHOW ME MORE

Close Notification

Your cart does not contain any items

The Little Book of Market Myths

How to Profit by Avoiding the Investing Mistakes Everyone Else Makes

Kenneth L. Fisher Lara W. Hoffmans (Content Manager, Fisher Investments)

$45.95

Hardback

Not in-store but you can order this
How long will it take?

QTY:

English
John Wiley & Sons Inc
03 January 2025
Boost your investment returns by dodging the most common investing mistakes

In the newly updated second edition of The Little Book of Market Myths: How to Profit by Avoiding the Mistakes Everyone Else Makes, celebrated investor and Fisher Investments' founder, Executive Chairman and Co-Chief Investment Officer Ken Fisher insightfully explores many common myths costing investors dearly. Fisher provides a comprehensive guide to navigating the investment landscape more wisely, debunking widespread myths that lead to costly mistakes.

This edition delves deep into the frequent missteps made by both retail and professional investors, demonstrating how a better understanding and avoidance of these pitfalls can lead to improved long-term and short-term financial gains. Fisher critically examines why popular beliefs, such as the safety of bonds over stocks, the risk-free allure of gold, and the fear of high price-to-earnings ratios, are not only misguided but could be damaging your investment portfolio.

In the book, you'll:

Learn why many commonly held investment beliefs are wrong and how avoiding them can enhance your financial health Gain insights into better investment decisions for both short-term gains and long-term growth Understand how to identify and correct the mistakes that could be costing you

The Little Book of Market Myths equips readers with the necessary tools to identify and sidestep the pitfalls that have ensnared countless investors. Whether you're a seasoned investor or new to the world of finance, this book is an invaluable resource for anyone looking to improve their understanding of the market and make more informed investment choices.
By:   , ,
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Edition:   2nd edition
Dimensions:   Height: 180mm,  Width: 132mm,  Spine: 23mm
Weight:   249g
ISBN:   9781394283194
ISBN 10:   1394283199
Series:   Little Books. Big Profits
Pages:   224
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active
Preface ix Chapter One Bonds Are Safer Than Stocks 1 Chapter Two Asset Allocation Shortcuts 17 Chapter Three Volatility and Only Volatility 27 Chapter Four More Volatile Than Ever 37 Chapter Five The Holy Grail – Capital Preservation and Growth 49 Chapter Six The GDP – Stock Mismatch Crash 55 Chapter Seven 10% Forever! 65 Chapter Eight High Dividends for Sure Income 73 Chapter Nine The Perma-Superiority of Small-Cap Value 81 Chapter Ten Wait Until You’re Sure 91 Chapter Eleven Stop-Losses Stop Losses 103 Chapter Twelve High Unemployment Kills Stocks 109 Chapter Thirteen Over-Indebted America 127 Chapter Fourteen Strong Dollar, Strong Stocks 145 Chapter Fifteen Turmoil Troubles Stocks 155 Chapter Sixteen News You Can Use 169 Chapter Seventeen Too Good to Be True 179 Notes 191 Acknowledgements 199 About the Authors 201

Ken Fisher is founder, Executive Chairman, and Co-Chief Investment Officer of Fisher Investments, a fee-only investment advisor managing over $265 billion for large pension plans, endowments, high-net-worth individuals, and foundations around the world. He writes regularly for Forbes, USA Today, the UK Financial Times, De Telegraaf, and Focus Money. He is the author of 11 books on investing and personal finance and is a New York Times bestselling author.

See Also