The Joy Conspiracy

Wisdom for Joy-Centered Fundraising

Amber Kendall

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Hardback

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English

Amber Kendall
19 November 2025

Management & management techniques; Non-profitmaking organisations

""Before you have your orange moment, read this book.""

Fundraising is sacred work. We've just forgotten how to treat it that way. For decades, the fundraising profession has been governed by a silent pact of scarcity-a belief that resources are finite and generosity must be begged for. This is the conspiracy you never agreed to join.

Maybe you're burned out. Maybe you lie awake replaying donor conversations and questioning whether you still belong in this work. And maybe-if you're honest-you feel guilty for being exhausted by a job that's supposed to be so meaningful.

The Joy Conspiracy is your defection.

Joy, as Amber Kendall defines it, isn't forced positivity. It's the steady, defiant joy that survives tough campaigns, broken systems, and impossible goals. The kind that keeps you human when the work tries to grind you down.

If you've ever wondered why ""doing good"" can feel so heavy-or caught yourself resenting a job that's supposed to be noble-this book meets you there. You'll find real-world advice you can use Monday morning. Expect to laugh, reflect deeply, and see yourself in moments you thought only you experienced.

Drawing from twenty-five years in the field and candid conversations with fifteen experts across fundraising, technology, film, data science, corporate partnerships, recruitment, and burnout recovery, Kendall reveals how to move from extraction to architecture, from scarcity thinking to abundance systems.

What you'll discover:

Why your most modest donors might leave you millions How storytelling transforms spreadsheets into narratives that inspire action What space exploration teaches us about legacy giving How to build donor experiences that feel effortless Cross-cultural approaches to generosity that traditional fundraising ignores

The future of fundraising isn't about working harder. It's about building better.

You're not alone in this. Welcome to the conspiracy.

By: Amber Kendall
Imprint: Amber Kendall
Dimensions: Height: 216mm, Width: 140mm, Spine: 18mm
Weight: 467g
ISBN: 9781069888723
ISBN 10: 1069888729
Pages: 278
Publication Date: 19 November 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Amber Kendall is a storyteller, fundraising strategist, and a believer in the power of well-funded missions. She wrote 'The Joy Conspiracy' for those who want to break free from a broken fundraising system. With 25 years of experience in cross-border fundraising, Amber has raised millions for the American Red Cross, Canuck Place Children's Hospice, the Canadian Cancer Society, Thompson Rivers University, and a dozen scrappy organizations you've never heard of-but should. She's written hundreds of grant proposals. She's attended countless board meetings. Yet, she wakes up each day believing we can work with more heart, more joy, and fewer spreadsheets. She splits her time between Canada and the United States, drinks too much coffee, and will 100% cry at your campaign video (if it's good).