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The Italian Smart Office: The Story of Estel by Mario Piazza at Abbey's Bookshop,
The Italian Smart Office: The Story of Estel
— —
Mario Piazza Maria Giulia Zunino

The Italian Smart Office

The Story of Estel

Mario Piazza,  Maria Giulia Zunino,  Pierluigi Longo

$150

Hardback

Not in-store but you can order this
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English
Mondadori Electa
21 October 2020
Furniture design
The book takes the reader through Estel's history from the future to the past, working backwards in five major phases of the company's progress. These phases are related through various illustrations, best called 'dioramas,' covering double-spreads that fold out, making four full-size pages. Especially created for the book by Pierluigi Longo, these ""dioramas"" emerge like grandiose modern-day frescoes in which the facts and leading figures of the business world can be observed and studied, along with the production panorama and market environment around them. They represent a sort of visualised concept that not only illustrates and tracks a path through the book, but also lends it concept and structure.

The texts that follow each theme-diorama pivot successively on the company philosophy, the protagonists, the products, and a brief text classifying the furniture manufacturing sector itself. Hence, the tale unfolds on two fronts simultaneously, interweaving the company's history with the ongoing developments in the sector and in methods of production.
By:   ,
Illustrated by:   Pierluigi Longo
Imprint:   Mondadori Electa
Country of Publication:   Italy
Dimensions:   Height: 279mm,  Width: 216mm, 
Weight:   567g
ISBN:   9788891822789
ISBN 10:   8891822787
Pages:   204
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Mario Piazza is one of Italy's leading graphic designers. Teacher at the Milan Politecnico, in the past directed the Italian architectural magazine Abitare; currently he contributes to some of the country's leading publications. Francesco Scullica teaches Industrial Design at the Milan Politecnico. Pierluigi Longo is a hugely talented illustrator whose work has adorned the covers and interiors of countless leading Italian weekly and monthly publications, such as Internazionale, La Repubblica, Vivi Milano, and Health&Science.

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