The Intentional Leap

By:   Jeff Swartz
Imprint:   IngramSpark
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 6mm
Weight:   172g
ISBN:   9781088165805
ISBN 10:   108816580X
Pages:   120
Publication Date:   27 July 2025
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Hey everyone, Jeff here! You know, for as long as I can remember, I've been absolutely fascinated by the wild, ever-changing world of advertising, marketing, and its intertwining throughout business. It all started when I was about 20 and I knew right then and there that I wanted to run my own agency one day which I accomplished back in 2014. Let's fast forward through the last 20 years; from internship and employment at ad agencies, to silicon valley start up, to CBS Television, and eventually a one-person show run out of half a duplex that grew to a 15 person, 7 figure ad agency in Ethic Advertising Agency over 10 years. Now, as of 2024, Ethic has been acquired by Blink Advertising and I have the pleasure of co-running an 8 figure, 30 person agency that specializes in strategy, media, branding, creative, website/SEO, and video production. I've also developed, launched, and managed Qujam, a DIY geofence advertising platform, became an author, and now I get the opportunity to launch a podcast to talk with talented people about the things I'm passionate about.It's a fun, exciting journey that has always been about helping others succeed, whether it's my incredible team, our clients, or even folks like you who are tuning in. And trust me, I've picked up a few lessons along the way, some of which even made it into my free e-book, ""9 Reasons Advertising Doesn't Work"" as well as my new book on entrepreneurship called ""The Intentional Leap"" that just released on Amazon. So, if you're curious about what makes advertising and marketing tick and want to hear some good stories from the trenches, you've come to the right place, as I seek out some of the brightest and more interesting guests in the world of ads, branding, marketing, and business.