The Impact of Digitalization on Sports Broadcasting: An Analysis of how Streaming Changed the German Sports...

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Martin Hagelgans

The Impact of Digitalization on Sports Broadcasting

An Analysis of how Streaming Changed the German Sports Broadcasting Market

Martin Hagelgans

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English

Springer Gabler
25 November 2022

Sport & leisure industries; Radio & television industry

Series: BestMasters

Sports streaming services offer consumers the ability to watch live sports events on a variety of devices such as a TV, laptop, tablet or smartphone. Compared to movie streaming services (e.g. Netflix), streaming sports events is very different as the time aspect plays a very important role. As soon as the respective live sporting event has taken place and has been broadcast live, the interest in this event drops rapidly. This book deals with the analysis of digital technologies and streaming technology on sports broadcasting. The focus is on the German sports broadcasting industry. The main objective is to identify and analyse the different parameters that have changed due to the disruptive innovation of streaming and other technological innovations.

By: Martin Hagelgans
Imprint: Springer Gabler
Country of Publication: Germany
Edition: 1st ed. 2022
Dimensions: Height: 210mm, Width: 148mm,
Weight: 173g
ISBN: 9783658398682
ISBN 10: 365839868X
Series: BestMasters
Pages: 109
Publication Date: 25 November 2022
Audience: Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Introduction.- Literature review.- Methodology.- Results.- Discussion.- Conclusion.

About the author:Martin Hagelgans earned his Master's degree in International Marketing & Media Management at the Hochschule für Medien, Kommunikation und Wirtschaft (HMKW) in Frankfurt am Main. He obtained his Bachelor's degree in Management, Philosophy & Economics at the Frankfurt School of Finance & Management.