The Illustrated Guide to the Content Analysis Research Project

Patricia Swann

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Hardback

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English

Routledge
03 July 2020

Research & information: general; Communication studies; Media studies

The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach.

Author Patricia Swann provides a colorful, step-by-step guide to developing a typical mass media research project using the content analysis method. The fundamental elements of this research method are presented in plainspoken language perfect for undergraduates and new researchers, complete with engaging illustrations and an informal narrative that tackle students’ most common sticking-points when learning and applying research methods.

Supplemented by online worksheets for further reflection, this book is an excellent companion to research-centered courses in mass media, communication studies, marketing, and public relations at the introductory level.

By: Patricia Swann
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 280mm, Width: 210mm,
Weight: 453g
ISBN: 9781138605114
ISBN 10: 1138605115
Pages: 140
Publication Date: 03 July 2020
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Patricia Swann, former Dean of the School of Business and Justice Studies, is a Professor of Public Relations and Management at Utica College, USA. She is the Executive Director of the Raymond Simon Institute for Public Relations and Journalism and the former head of the Public Relations Division of the Association for Education in Journalism and Mass Communication. She is the author of Cases in Public Relations Management. Swann, after 20 years of experience in the public relations and journalism industries, has garnered numerous awards for her work.

Reviews for The Illustrated Guide to the Content Analysis Research Project

"""A book like this is long overdue. Hands down, this is one of the clearest, easiest-to-understand research writing texts available. This is an excellent investment for students and professors alike. [...The] images reinforce concepts in a simple, yet memorable way. [...] Perfect for almost any discipline including communications, public relations, advertising, or marketing."" Regina Luttrell, Syracuse University, USA, in Journalism & Mass Communication Educator October 2020"