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The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas

Daniel A. Cohen Gregory Arthur Pool Heidi M. Neck



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SAGE Publications Inc
15 January 2020
Business & management; Entrepreneurship
Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.
By:   Daniel A. Cohen, Gregory Arthur Pool, Heidi M. Neck
Imprint:   SAGE Publications Inc
Country of Publication:   United States
Dimensions:   Height: 279mm,  Width: 215mm, 
Weight:   260g
ISBN:   9781544393247
ISBN 10:   1544393245
Pages:   104
Publication Date:   15 January 2020
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Unspecified
Preface Acknowledgmenta About the Authors Chapter 1: Introduction Chapter 2: Identify Chapter 3: Discover Chapter 4: Enhance Chapter 5: Anticipate Chapter 6: Target Chapter 7: Evaluate Chapter 8: IDEATE 50 More Chapter 9: Choose One Big, Valuable, Impactful, Feasible, and Profitable Idea Notes

Dan Cohen, PhD, is the John C. Whitaker Executive Director and Professor of Practice at the Center for Entrepreneurship at Wake Forest University. Over the course of his career, he has taught entrepreneurship and strategy at the undergraduate, graduate, and executive levels. Since coming to Wake Forest University in 2015, he has cofounded Startup Lab with Greg Pool and completely revamped all aspects of the Center for Entrepreneurship. Before joining the faculty at Wake Forest, Cohen was on faculty at Cornell from 2007 to 2015, where he founded and directed eLab, Cornell's entrepreneurship accelerator program hailed by Forbes magazine as a major driver of Cornell's ascent to a #4 national ranking in entrepreneurship. In 2012, Cohen was awarded Cornell's Robert N. Stern Memorial Award for Mentoring Excellence. His academic career began in 2005 when he accepted a faculty appointment at The University of Iowa's Tippie College of Business. While at The University of Iowa, Cohen earned accolades for teaching, advising, and mentoring excellence. Cohen earned his PhD in management from Case Western Reserve University. He studies how nascent entrepreneurs develop a passion for entrepreneurship and how, and under what conditions, they form an entrepreneurial identity. He also researches how entrepreneurs develop key capabilities, such as how to spot and develop valuable opportunities. Before his academic career, Cohen had a successful 15-year entrepreneurial career that included founding, growing, and successfully exiting his startup in 2005. Greg Pool, JD, MBA, is a lifelong entrepreneur. He started businesses during college at the University of South Carolina Honors College and while attending Wake Forest University for law school and business school. Greg has founded and cofounded several businesses that he has exited, as well as leading turn-around and relaunch efforts. Greg was the entrepreneur-in-residence at Wake Forest University before becoming director of Wake Forest's startup accelerator, Startup Lab, which he cofounded with Dan Cohen. Greg is now a member of the entrepreneurship faculty at Wake Forest, where he specializes in helping entrepreneurs create early value in their companies. In 2017, he was awarded the Russell D. and Elfriede Hobbs Faculty Award for Exceptional Support of Entrepreneurship. Heidi Neck, PhD, is a Babson College professor and the Jeffry A. Timmons Professor of Entrepreneurial Studies. She is the academic director of the Babson Academy, a dedicated unit within Babson that inspires change in the way universities, specifically their faculty and students, teach and learn entrepreneurship. The Babson Academy builds on Neck's work starting the Babson Collaborative, a global institutional membership organization for colleges and universities seeking to increase their capability and capacity in entrepreneurship education, and leading Babson's Symposia for Entrepreneurship Educators (SEE), programs designed to further develop faculty from around the world in the art and craft of teaching entrepreneurship and building entrepreneurship programs. Neck has directly trained more than 3,000 faculty around the world in the art and craft of teaching entrepreneurship. She has taught entrepreneurship at the undergraduate, MBA, and executive levels. Neck is a past president of the United States Association of Small Business and Entrepreneurship (USASBE), an academic organization dedicated to the advancement of entrepreneurship education. Her research interests include entrepreneurship education, the entrepreneurial mindset, and entrepreneurship inside organizations. An award-winning educator and author, her textbook Entrepreneurship: The Practice and Mindset (2017) was awarded Breakthrough Book of 2017 by SAGE and the 2018 Most Promising New Textbook award by the Textbook & Academic Authors Association. Neck is the lead author of Teaching Entrepreneurship: A Practice-Based Approach (Elgar), a book written to help educators teach entrepreneurship in more experiential and engaging ways. Additionally, she has published 45+ book chapters, research monographs, and refereed articles. Neck has been recognized for teaching excellence at Babson for undergraduate, graduate, and executive education. She has also been recognized by international organizations the Academy of Management and USASBE for excellence in pedagogy and course design. For pushing the frontiers of entrepreneurship education in higher education, The Schulze Foundation and the Entrepreneur and Innovation Exchange awarded her Entrepreneurship Educator of the Year in 2016.

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