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The Human Network: How We're Connected and Why It Matters
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Matthew O. Jackson
The Human Network: How We're Connected and Why It Matters by Matthew O. Jackson at Abbey's Bookshop,

The Human Network: How We're Connected and Why It Matters

Matthew O. Jackson


Atlantic Books

Social interaction;
Popular psychology


352 pages

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It's not what you know, it's who you know. Or so the adage goes. Professor Matthew Jackson, world-leading researcher into social and economic networks, shows us why this is far truer than we'd like to believe. Based on his own ground-breaking research, The Human Network reveals how our relationships in school, university, work and society have extraordinary implications throughout our lives and demonstrates that by understanding and taking advantage of these networks, we can boost our happiness, success and influence.

But there are also wider lessons to be learnt. Drawing on concepts from economics, mathematics, sociology, and anthropology, Jackson reveals how the science of networks gives us a bold new framework to understand human interaction writ large - from banking crashes and viral marketing to racism and the spread of disease. Filled with counterintuitive ideas that will enliven any dinner party - e.g. how can our popularity in school affect us for the rest of our lives? - The Human Network is a 'big ideas' book that no one can afford to miss.

By:   Matthew O. Jackson
Imprint:   Atlantic Books
Country of Publication:   United Kingdom
Edition:   Main
Dimensions:   Height: 225mm,  Width: 145mm,  Spine: 30mm
Weight:   401g
ISBN:   9781786490209
ISBN 10:   178649020X
Pages:   352
Publication Date:   April 2019
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  ELT Advanced ,  Primary
Format:   Paperback
Publisher's Status:   Active

Matthew O. Jackson is a chaired professor of economics at Stanford University, an external faculty member of the Santa Fe Institute, and a senior fellow of the Canadian Institute for Advance Research. For over twenty years, he has been researching social and economic networks, and published a leading graduate level text on the subject: Social and Economic Networks.

Timely and beautifully written... The study of networks is one of the liveliest and most interesting topics in contemporary economic theory. * Eric S. Maskin, Nobel Laureate in Economics *

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