This book is the culmination of almost a decade of my home improvement experience managing salespeople, customer service, and marketing strategy- first for a larger business, then for myself. In addition to that early home improvement experience, I was also employee#28 at Groupon and learned how to design customer experiences that engender trust and build loyalty. My formal education is in economics, marketing, and entrepreneurship, as an alumnus of both the University of Chicago (BA) and Northwestern University (MBA). A native and lifer in Chicago, apparently addicted to its only two seasons- winter and construction. Part-time life coach and startup consultant.