The Velominati are the founders of a singular online community - www.velominati.com - which celebrates the history of road cycling with a distinctive point of view, best described as (ir)reverence. Their infamous The Rules challenge cycling fans to emulate their heroes in everything from training ('it never gets easier, you just go faster') and equipment ('the correct number of bikes to own is n+1') to sock length and coffee choice. Frank Strack, the Editor-in-Chief, appears at bike shows worldwide and writes a column for Cycling magazine.
Fresh, often amusing, always impressive. The Velominati's relish and innocent love of the sport comes through time and time again-they just get the whole contrast between the pain and beauty of cycling that makes it so irresistible. An unharnessed, joyous celebration. * RideVelo * Full of bravery, stupidity, panache, pluckiness and nerve, each story is a reminder of a certain sense of escapism that sport can provide. But at what cost? For some, it involved shortening careers by up to a year and, for others, being wheeled away in an ambulance. Either way, helping celebrate road cycling with a unique (and, at times, painful) viewpoint, The Hardmen proves that we can learn a thing or two from some of the world's best sportsmen * Men's Health *