The Global Impact of Olympic Media at London 2012

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Andrew C. Billings (University of Alabama, USA) Marie Hardin (The Pennsylvania State University, USA)

The Global Impact of Olympic Media at London 2012

Andrew C. Billings (University of Alabama, USA), Marie Hardin (The Pennsylvania State University, USA)

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Hardback

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English

Routledge
28 July 2014

Media studies; Media, information & communication industries; Olympic games

This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings.

This book was published as a special section in Mass Communication & Society.

Edited by: Andrew C. Billings (University of Alabama USA), Marie Hardin (The Pennsylvania State University, USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm, Spine: 13mm
Weight: 226g
ISBN: 9781138789913
ISBN 10: 1138789917
Pages: 98
Publication Date: 28 July 2014
Audience: Professional and scholarly , General/trade , Undergraduate , ELT Advanced
Format: Hardback
Publisher's Status: Active

Andrew C. Billings is the Ronald Reagan Chair of Broadcasting and Director of the Alabama Program in Sports Communication at the University of Alabama, USA. Marie C. Hardin is associate director of the John Curley Center for Sports Journalism in the College of Communications at the Pennsylvania State University, USA.