Olivier Ethgen is an Associate Professor of Health Economics at the Department of Public Health Sciences, School of Medicine, University of Liège, Belgium. He lectures in health economics (theory and applied modeling), decision sciences and pharmacoepidemiology. Ulf Staginnus is a health economist and pharmaceutical executive with 20 years of international experience in the field of market access, pharmacoeconomics, pricing and reimbursement as well as health technology valuations within the biotechnology and pharmaceutical industry. Ulf is currently Vice President Value & Access, Region Europe with Shire in Zug, Switzerland.