The Friend Zone Experiment

Zen Cho

$44.99

Hardback

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English

Macmillan
28 January 2025

Adult & contemporary romance

'Reminiscent of classic K-dramas with a touch more reality . . . Easily one of my top reads of the year!' - Simone Soltani, author of Cross the Line

From the renowned, award-winning author Zen Cho comes a delightfully funny romance about family, class, and love in modern London.

From the outside, Renee Goh's life looks perfect. She's thirty and beautiful, running a glamorous-and successful-fashion company in London, and dating a hot pop star.

Until she's dumped. Estranged from her family in Singapore, too, happiness soon feels a world away. A chance encounter with her first love, Yap Ket Siong, makes her question what she really wants. Then Renee's father calls from Singapore and offers her the chance to become the successor of the family business, one of the largest conglomerates in Southeast Asia. Her father's approval would mean everything - if she can fight off the competition of her unpredictable older brothers.

Just as she's focusing on her future and a possible move back to Singapore, sparks seriously start to fly with Ket Siong, shaking her resolve to keep him in the friend zone. But he left her heartbroken at university - will either of them dare to share their feelings the second time around? Or will family business mean they can't bank on each other . . .

Praise for The Friend Zone Experiment:

'The Friend Zone Experiment is a story so intensely real that you'll wonder later if it happened to someone you knew.' - Shelley Parker-Chan, author of She Who Became the Sun

'A lovely, tender romance, beautifully threaded through real world concerns that had me engrossed. I savoured every delicately written moment.' - Charlotte Stein, author of When Grumpy Met Sunshine

'I haven't seen an author weave romantic comedy and corporate complexity together quite this flawlessly. It was giving 'Succession with swooning' vibes, which I LOVED! . . . Hilarious, insightful and hard to put down.' - J. F. Murray, author of Hitched and Fling

By: Zen Cho
Imprint: Macmillan
Country of Publication: United Kingdom
Dimensions: Height: 241mm, Width: 163mm, Spine: 31mm
Weight: 562g
ISBN: 9781035046089
ISBN 10: 1035046083
Pages: 352
Publication Date: 28 January 2025
Recommended Age: From 18 years
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Zen Cho was born and raised in Malaysia and now lives in Birmingham. She was a finalist for the Astounding Award for Best New Writer for her short fiction and won the Crawford Award. Her debut novel, Sorcerer to the Crown, won the 2016 British Fantasy Society Award for Best Newcomer. She is also the author of The True Queen, Black Water Sister and Spirits Abroad.

Reviews for The Friend Zone Experiment

Cho is a marvel. Her deft observations go down like a charm, but their emotional power will leave you deeply moved . . . The Friend Zone Experiment is a story so intensely real that you’ll wonder later if it happened to someone you knew. -- Shelley Parker-Chan, author of <She Who Became the Sun A lovely, tender romance, beautifully threaded through real world concerns that had me engrossed. I savoured every delicately written moment. -- Charlotte Stein, author of When Grumpy Met Sunshine Renee and Ket Siong lose and find each other in an emotionally intense love story set against a dramatic backdrop of corporate greed, class, and family. Lovers of Zen Cho’s fabulous fantasy stories will be thrilled by her first contemporary romance. -- Lily Chu, author of The Stand In Come visit Zen Cho’s London—sometimes glittering, often grey—where expats, activists and entrepreneurs discover how love complicates life and life complicates love. Pragmatic, yet deeply satisfying, The Friend Zone Experiment is for every person who believes they can fight for a happy-ever-after on their own terms. -- Karen Lord, author of the Women's Prize for Fiction 2024 Longlisted The Blue, Beautiful World A really fun and escapist read – I'm sure fans of Lauren Ho or Beth O'Leary will love this second-chance romance! -- Niamh Hargan, author of The Break-Up Clause A messy—yet beautiful—second-chance romance. Zen Cho writes vivid characters in difficult situations, and the hero and heroine’s history is deftly woven into their present-day interactions. It’s a compelling read, and I devoured it. -- Jackie Lau, author of Love, Lies, and Cherry Pie A heartwarming second-chance romance, written with a sometimes sly sense of humor. With complicated family relationships, ominous shadows from the past, and the cameos of Southeast Asian food and beverages which are delectably familiar to me. A sparkling read. -- Eve Shi