The Franchising Handbook

How to Choose, Start and Run a Successful Franchise

Carl Reader

$26.99

Paperback

Not in-store but you can order this
How long will it take?

Availability Information

We source books from suppliers in Australia and overseas. For books we don't currently have in stock, the time it takes to get them from our suppliers can vary widely - from a few days to a few months - so we check each book with each supplier to determine the expected time it will take to be supplied to us.

We then advise you accordingly. If the time taken to get any book is too long for you, you can let us know and we will cancel or adjust your order, and refund as required.

To find out the anticipated arrival time for specific items prior to ordering, please contact us by phone or email:

Phone +61 2 9264 3111, or 1800 4 BOOKS (1800 4 26657) if outside Sydney:
option 1 Abbey's Bookshop (Crime, History, Science, Kids & more) • info@abbeys.com.au
option 2 Language Book Centre (ESL & Foreign Languages) • language@abbeys.com.au
option 3 Galaxy Bookshop (Sci-fi, Fantasy, Romance, Graphic Novels) • sf@galaxybooks.com.au

QTY:

English

John Murray Learning
13 September 2016

Management & management techniques; Franchises; Small businesses & self-employed

Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise. At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up. The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising. In fact, well-meaning advice can often be detrimental to potential franchisees.

This book is focused on making sure that potential franchisees are aware of the specific journey ahead of them. As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.

By: Carl Reader
Imprint: John Murray Learning
Country of Publication: United Kingdom
Dimensions: Height: 194mm, Width: 126mm, Spine: 16mm
Weight: 241g
ISBN: 9781473621114
ISBN 10: 1473621119
Pages: 288
Publication Date: 13 September 2016
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Carl Reader has just been elected Affiliate Chairman at the British Franchising Association. He is head of franchising and director at d&t chartered accountants, a multi-award winning accountancy practice, and a finalist for Practitioner of the Year at the British Accountancy Awards. He's an active committee member of the British Franchise Association, a member of the Franchise Gap and FranchisEurope, a contributor to most of the trade journals and he speaks regularly across the UK on franchising.