The Fifth Phase

An insight-driven approach to business transformation

Mark Powell

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Paperback

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English

LID Publishing
05 October 2023

Data analysis: general; Data capture & analysis

The connected world offers the potential for radical new business insights gleaned from previously unimaginable volumes of data. But business has got bogged down in the process of collecting and storing that data; money has been wasted on data lakes in which many IT departments have drowned without being able to deliver useful insights to business leaders.

Big data has new and exciting answers to offer, but business leaders must first decide what questions it would like to see answered. Data may be the new oil, but to date we have only built oil depots. This book analyses the new, Fourth Wave of business transformation, which will build the refineries that turn data into useful products. Business has started from 'data up' and needs to start again from 'value down', going back to the drivers of real business value and deciding what insights would help realize that value. Only then can we begin to interrogate data with purpose.

AUTHOR: Mark Powell is a Partner at EY, a world-leading consultancy firm. He specializes in the application of data and analytics to drive business transformation. He is the author three other business books and is based in the UK.

By: Mark Powell
Imprint: LID Publishing
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm,
ISBN: 9781911687993
ISBN 10: 1911687999
Pages: 208
Publication Date: 05 October 2023
Audience: General/trade , ELT Advanced , ELT Advanced
Format: Paperback
Publisher's Status: Active

Mark Powell is a Partner at EY, a world-leading consultancy firm. He specializes in the application of data and analytics to drive business transformation. He is the author three other business books and is based in the UK.