Gustavo Mercado is an award-winning independent filmmaker with well over a decade of experience as a writer, director, and cinematographer of narrative films. The first edition of The Filmmaker’s Eye: Learning (and Breaking) the Rules of Cinematic Composition, was translated into French, Spanish, Chinese, Polish, Turkish, Portuguese, Japanese, and Korean, and is being used by film programs at colleges and universities worldwide. His second title in the Filmmaker's Eye film book series, The Language of the Lens: The Power of Lenses and The Expressive Cinematic Image was translated into Turkish, Spanish, Chinese, Japanese, Korean, and Ukranian. He teaches cinematography, editing, screenwriting, and film production at Hunter College’s Film & Media Studies Department in New York City.
Praise for the First Edition: Mercado's book is a great resource for aspiring cinematographers. Using a brilliant selection of images, both classic and contemporary, he eloquently analyzes the conception and execution of a shot. Most important, he manages to explain how to achieve an aesthetically beautiful image, while giving equal weight to the powerful role of cinematography in portraying the characters and telling the story. Florian Ballhaus, Cinematographer whose credits include The Devil Wears Prada, Marley and Me, Flightplan