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The Experience: How to Wow Your Customers and Create a Passionate Workplace

Lior Arussy



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CRC Press
10 January 2002
Computer networking & communications
'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' - Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m
By:   Lior Arussy
Imprint:   CRC Press
Country of Publication:   United Kingdom
Dimensions:   Height: 216mm,  Width: 140mm, 
Weight:   159g
ISBN:   9780123954930
ISBN 10:   0123954932
Pages:   128
Publication Date:   10 January 2002
Audience:   College/higher education ,  College/higher education ,  Primary ,  Primary
Format:   Paperback
Publisher's Status:   Active

Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.

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