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eg. Harry -Potter
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AND
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eg. Harry AND Potter
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OR
If you use 'OR' between 2 single words, then either or both of those words will be present in the search results.
eg. 'Harry OR Potter'
Search results will contain just 'Harry', or just 'Potter', or both 'Harry' and 'Potter'.
NOTE: OR will only work with single words not phrases.
NOT
If you use 'NOT' before a word, that word will be absent in the search results. (This is the same as using the minus symbol).
eg. 'Harry NOT Potter'
Search results will not contain 'Potter'.
NOTE: NOT will only work with single words not phrases.
" " (double quotation marks)
If you use double quotation marks around words, those words will be present in that order.
eg. "Harry Potter"
Search results will contain 'Harry Potter', but not 'Potter Harry'.
NOTE: "" cannot be combined with AND, OR & NOT searches.
* (asterisk)
If you use '*' in a word, it performs a wildcard search, as it signifies any number of characters. (Searches cannot start with a wildcard).
eg. 'Pot*er'
Search results will contain words starting with 'Pot' and ending in 'er', such as 'Potter'.
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'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' - Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m
By: Lior Arussy
Imprint: CRC Press
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 140mm,
Weight: 158g
ISBN: 9780123954930
ISBN 10: 0123954932
Pages: 128
Publication Date: January 2002
Audience: College/higher education , College/higher education , Primary , Primary
Format: Paperback
Publisher's Status: Active
Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.
