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The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience by Jim Joseph at Abbey's Bookshop,
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
— —
Jim Joseph

The Experience Effect

Engage Your Customers with a Consistent and Memorable Brand Experience

Jim Joseph

$37.99

Paperback

Not in-store but you can order this
How long will it take?
English
Amacom
07 November 2019
Consumerism; Advertising; Customer services
The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.
By:  
Imprint:   Amacom
Country of Publication:   United States
Edition:   Special ed.
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 16mm
Weight:   353g
ISBN:   9780814437599
ISBN 10:   0814437591
Pages:   240
Publication Date:  
Recommended Age:   18 years
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

JIM JOSEPH (New York, NY) is an award-winning marketing professional who specializes in building consumer brands. His client experience includes blockbuster brands like Kellogg's, Kraft, Cadillac, Tylenol, Clean Clear, and Wal-Mart.

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