B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business. You can visit the authors at: strategichorizons.com/ linkedin.com/in/joepine en.wikipedia.org/wiki/B._Joseph_Pine_II
Praise for The Experience Economy: A brilliant, absolutely original book. -- Tom Peters, coauthor, In Search of Excellence One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. -- Tom Kelley, Partner, IDEO A provocative argument. -- Fast Company A wise, deep, and enlightening book. -- The Globe and Mail Joseph Pine and James Gilmore captured . . . the most compelling expression of consumer culture in the twenty-first century. -- Psychology Today A good look at how every business is morphing into show business . . . Just creating a product and waiting for the world to come to your door is not going to cut it. -- Wired