The Evolution of New Markets

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Paul Geroski (, Professor of Economics, London Business School; Deputy Chairman, Competition Commission)

The Evolution of New Markets

Paul Geroski (, Professor of Economics, London Business School; Deputy Chairman, Competition Commission)

$260

Hardback

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English

Oxford University Press
01 March 2003

Economics; Economic growth; Business strategy; Business competition; Entrepreneurship; Industry & industrial studies

How do markets evolve? Why are some innovations picked up straightaway whilst others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? Paul Geroski is a leading economist who has taught economics to business school students, managers, and executives at the London Business School. In this book he explains in a refreshingly clear style how markets develop. In particular he stresses how the early evolution of markets can significantly shape their later development and structure. His purpose is to show how a good grasp of economics can improve managers' business and investment decisions. Whilst using the development of the Internet as a case in point, Geroski also refers to other sectors and products, for example cars, television, mobile phones, and personal computers. This short book is an ideal introduction for managers, MBA students, and the general reader wanting to understand how markets evolve.

By: Paul Geroski ( Professor of Economics London Business School; Deputy Chairman Competition Commission)
Imprint: Oxford University Press
Country of Publication: United Kingdom
Dimensions: Height: 224mm, Width: 145mm, Spine: 17mm
Weight: 1g
ISBN: 9780199248896
ISBN 10: 0199248893
Pages: 236
Publication Date: 01 March 2003
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Paul Geroski is currently Deputy Chairman of the Competition Commission and Professor of Economics at the London Business School. His current research interests are focused on two areas: innovation, technological change, and the evolution of markets, and regulation and competition policy. He sits on the editorial boards of several journals and on the Council of the Royal Economic Society.