Marjorie Tendero is an Associate Professor of Economics at ESSCA School of Management, Angers, France, and a member of the EU*Asia Institute. She is an associate researcher at the SMART(Structures and Markets in Agriculture, Resources and Territories) laboratory. Christoph Weber is an Associate Professor of Economics at ESSCA, School of Management, Lyon, France. He is the Deputy Director of the EU*Asia Institute at ESSCA School of Management.