David Piovesan is an Associate Professor in Management Sciences at Université Jean Moulin Lyon 3, France, and a former CEO of a French independent bookshop. He is leading a research program on book markets from a European-based perspective. He has been a visiting researcher in several universities (Prague, Padua, Münster). He is regularly invited as a speaker at book fairs and professional meetings all over Europe. He is also conducting research about how book players are facing ecological issues.