Petr Ludwig (age 32) is a science popularizer, entrepreneur, and consultant of Fortune 500 companies across Europe. In his book and talks, he transfers into practice the knowledge of neuroscience and behavioral economics. Petr has worked with companies such as Cisco, KPMG, HP, Dell, Microsoft, IBM, Pepsi and Deloitte. He is CEO of GrowJOB Institute which applies the latest scientific findings in neuroscience and behavioral economics to individual and workplace development. GrowJOB leverages its expertise to overcome procrastination in business environments and to improve team motivation and commitment at work. Adela Schicker is the cofounder of Procrastination.com, the institute that helps companies and individuals to reach their full potential. Adela translated this book and is helping it to reach an international audience. She speaks at conferences and training companies worldwide, making sure that science can be explained simply and made useful for everyone.