Steven Spatz is a writer, marketer and the President of BookBaby.com, that nation's leading eBook distributor. Spatz's professional writing career began at age 13, paid by the word to bang out little league baseball game stories on an ancient manual typewriter for southern Oregon weekly newspapers. His journalism career continued after graduation from the University of Oregon at several daily news papers in Oregon. When his family took over a direct marketing food business, Spatz redirected his writing and design skills into producing catalogs. The Pinnacle Orchards catalog was named Best Food Catalog among dozens of other national awards, and the business grew into one of the nation's largest gourmet fruit gift businesses.