KENDRICK ""PERK"" PERKINS played fourteen years in the NBA and lead the Boston Celtics to their first NBA championship since the Larry Bird era. Since retiring from basketball, Perk has become one of the most charismatic and provocative analysts in sports media. He appears on ESPN's NBA Today, NBA Countdown, First Take, and Get Up. He lives in Houston. SETH ROGOFF is a novelist, cultural critic, and professor of media studies at Anglo-American University. He lives in Prague, CZ.