We use avatars to play videogames. We use pseudonyms on social media. We use VPNs to mask our identities and activities. In the digital realm, anonymity is everywhere, a persistent option for those who wish to hide, experiment, and deceive. But we are anonymous in more contexts than the digital. In urban settings, we routinely experience the anonymity of the crowd, and routinely use anonymity to participate in political life and social protests. Anonymity matters. This book is a wager that we can learn much about society, humanity, and power by analyzing the structural tensions and possibilities of anonymity, and by analyzing how the economy of anonymity is changing in a modernity defined by computation.
While many have explored the connections between surveillance, datafication, and privacy, relatively little has been done to theorize anonymity and its critical role in our lives. This book rebalances our intellectual investments by expanding our understandings of anonymity. Putting the work of Gloria Anzaldúa and Bernhard Siegert into conversation, Hector Amaya examines the contours of anonymity in different social domains—in relationship to individuals, institutions, and contexts; to epistemology and ontology; and to history and society. As the book shows, anonymity entails paradoxical possibilities—sometimes anonymity is experienced as freedom and other times as powerlessness, or subjugation.
By:
Hector Amaya
Imprint: Stanford University Press
Country of Publication: United States
Dimensions:
Height: 229mm,
Width: 152mm,
ISBN: 9781503645554
ISBN 10: 150364555X
Pages: 310
Publication Date: 17 March 2026
Audience:
Professional and scholarly
,
Undergraduate
Format: Hardback
Publisher's Status: Active
Foreword Introduction: A Subaltern Theory of Anonymity 1. The Dialectic of Anonymity and Identification 2. Anonymity and Ontology 3. The Myth of Anonymous Publicity 4. Trust Among Anonymous Strangers 5. Bordering, Anonymizing, and Inscription Technologies 6. Unnaming, Renaming, and the Economy of Anonymity Conclusion: Thirteen Properties of the Economy of Anonymity Notes Bibliography Index
Hector Amaya is Professor of Communication at USC Annenberg and the author most recently of Trafficking: Narcoculture in Mexico and the United States (2020), among other titles.
Reviews for The Economy of Anonymity: Power in the Age of Identification
""It is rare a book opens up wholly new terrain. But Amaya shows how anonymity, understood as indexical dissociation, hugely expands our grasp of both resistance and institutional force. Written with great subtlety and imagination, this book shows how colonial power persists in an age of pervasive surveillance."" --Nick Couldry, London School of Economics and Political Science ""This book presents an innovative theory of anonymity. Amaya convincingly argues that the subaltern subject will need to reclaim anonymity if it is to be used as a tool to challenge emerging broligarchies."" --Ulises Ali Mejias, State University of New York at Oswego
