Daam Van Reeth is senior professor in economics at the Catholic University of Louvain in Belgium (KU Leuven) at the Faculty of Economics and Business. He teaches courses in Micro- and Macro-economics. His research interest relates to the economics of sport, with a special focus on professional road cycling and media attention for sport. Research topics he worked on include TV demand for mega sport events, gender balance in sports coverage, doping perception, and fantasy sports. He is editor and co-author of The Economics of Professional Road Cycling and he has published numerous articles on professional road cycling in academic journals as well as in popular media.