The Economic Impact of Intercollegiate Athletics on Former Students: Unfulfilled Promises

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Richard J. Cebula Robert N. Fenili

The Economic Impact of Intercollegiate Athletics on Former Students

Unfulfilled Promises

Richard J. Cebula, Robert N. Fenili, James V. Koch

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English

Palgrave Macmillan
31 October 2025

Higher & further education, tertiary education; Labour economics; Tourism industry; Hospitality industry; Sports & outdoor recreation

Series: Palgrave Pivots in Sports Economics

College graduates do not benefit economically from the intercollegiate athletic programs of their alma mater.

Students provide substantial funding for their institution’s intercollegiate athletic programs via tuition and fees. In fact, a typical student is required to pay for such activities. Will this financial burden paid for during undergraduate years help them in the real world?

Whether measuring the incomes earned by alumni, their upward economic mobility, or their record in paying off federal student loans, there is no subsequent economic payoff to graduates of institutions that spend large sums of money on athletic programs. And, in all actuality, evidence suggests that graduates of campuses with FBS (‘big-time”) football programs end up earning less than graduates of comparable non-FBS institutions.

The statistical analysis provided in this book is derived from a sample of almost 700 four-year institutions between 2004 and 2022. The authors present the information and provide analysis, focusing on five different measures of economic success the alumni (for example, the incomes alumni earn after graduating). The book uses this data to explain that there is either no definitive positive connection—and, in fact, there might be a negative relationship—between intercollegiate athletic programs and the economic success of their alumni.

By: Richard J. Cebula, Robert N. Fenili, James V. Koch
Imprint: Palgrave Macmillan
Country of Publication: Switzerland
Dimensions: Height: 210mm, Width: 148mm,
ISBN: 9783032034526
ISBN 10: 3032034523
Series: Palgrave Pivots in Sports Economics
Pages: 276
Publication Date: 31 October 2025
Audience: Professional and scholarly , College/higher education , Undergraduate , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Richard J. Cebula is Editor-in-Chief of The American Journal of Economics and Sociology and is Affiliate Professor in the Economics Department at the University of Tennessee-Knoxville. Robert N. Fenili is a semi-retired veteran economics consultant and expert witness who has spent most of his career in Washington, DC. James V. Koch is Board of Visitors Professor Emeritus and President Emeritus at Old Dominion University. He spent 15 years as a college president. He is the author of The Caterpillar Way.