PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY
Rudolf Steiner (b. Rudolf Joseph Lorenz Steiner, 1861-1925) was born in the small village of Kraljevec, Austro-Hungarian Empire (now in Croatia), where he grew up. As a young man, he lived in Weimar and Berlin, where he became a well-published scientific, literary, and philosophical scholar, known especially for his work with Goethe's scientific writings. At the beginning of the twentieth century, he began to develop his early philosophical principles into an approach to systematic research into psychological and spiritual phenomena. Formally beginning his spiritual teaching career under the auspices of the Theosophical Society, Steiner came to use the term Anthroposophy (and spiritual science) for his philosophy, spiritual research, and findings. The influence of Steiner's multifaceted genius has led to innovative and holistic approaches in medicine, various therapies, philosophy, religious renewal, Waldorf education, education for special needs, threefold economics, biodynamic agriculture, Goethean science, architecture, and the arts of drama, speech, and eurythmy. In 1924, Rudolf Steiner founded the General Anthroposophical Society, which today has branches throughout the world. He died in Dornach, Switzerland. Dr. Andrew J. Welburn is a fellow of New College, Oxford. He has written, translated, and edited numerous books on spiritual science and early Christianity, including The Beginnings of Christianity: Essene Mystery, Gnostic Revelation and the Christian Vision (1991); Gnosis: The Mysteries and Christianity (1994); and Myth of the Nativity: The Virgin Birth Re-examined (2006). Dr. Andrew J. Welburn is a fellow of New College, Oxford. He has written, translated, and edited numerous books on spiritual science and early Christianity, including The Beginnings of Christianity: Essene Mystery, Gnostic Revelation and the Christian Vision (1991); Gnosis: The Mysteries and Christianity (1994); and Myth of the Nativity: The Virgin Birth Re-examined (2006). Dr. Andrew J. Welburn is a fellow of New College, Oxford. He has written, translated, and edited numerous books on spiritual science and early Christianity, including The Beginnings of Christianity: Essene Mystery, Gnostic Revelation and the Christian Vision (1991); Gnosis: The Mysteries and Christianity (1994); and Myth of the Nativity: The Virgin Birth Re-examined (2006).
It is very rare that a single text effectively provides a comprehensive coverage of both macro and micro issues in international marketing. These authors have done an excellent job of developing a framework that admiringly integrates both these perspectives. The practical examples that effectively illustrate the concepts are impressive, as is the breadth of industries covered in the discussions and the way each chapter provides a rich collection of concepts and strategies. I would particularly applaud the extensive coverage of the cultural aspects of marketing strategies in multiple chapters. This book is a must for all aspiring managers, who want to meet international marketing challenges successfully, in a rapidly evolving business context. <br>-Durairaj Maheswaran, Stern Research Professor of Marketing, Stern School of Business <br>
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