PRIZES to win! PROMOTIONS
Rudolf Steiner (b. Rudolf Joseph Lorenz Steiner, 1861-1925) was born in the small village of Kraljevec, Austro-Hungarian Empire (now in Croatia), where he grew up. As a young man, he lived in Weimar and Berlin, where he became a well-published scientific, literary, and philosophical scholar, known especially for his work with Goethe's scientific writings. Steiner termed his spiritual philosophy anthroposophy, meaning ""wisdom of the human being."" As an exceptionally developed seer, he based his work on direct knowledge and perception of spiritual dimensions. He initiated a modern, universal ""spiritual science"" that is accessible to anyone willing to exercise clear and unbiased thinking. From his spiritual investigations, Steiner provided suggestions for the renewal of numerous activities, including education (general and for special needs), agriculture, medicine, economics, architecture, science, philosophy, Christianity, and the arts. There are currently thousands of schools, clinics, farms, and initiatives in other fields that involve practical work based on the principles Steiner developed. His many published works feature his research into the spiritual nature of human beings, the evolution of the world and humanity, and methods for personal development. He wrote some thirty books and delivered more than six thousand lectures throughout much of Europe. In 1924, Steiner founded the General Anthroposophical Society, which today has branches around the world. Dr. Andrew J. Welburn is a fellow of New College, Oxford. He has written, translated, and edited numerous books on spiritual science and early Christianity, including The Beginnings of Christianity: Essene Mystery, Gnostic Revelation and the Christian Vision (1991); Gnosis: The Mysteries and Christianity (1994); and Myth of the Nativity: The Virgin Birth Re-examined (2006). Dr. Andrew J. Welburn is a fellow of New College, Oxford. He has written, translated, and edited numerous books on spiritual science and early Christianity, including The Beginnings of Christianity: Essene Mystery, Gnostic Revelation and the Christian Vision (1991); Gnosis: The Mysteries and Christianity (1994); and Myth of the Nativity: The Virgin Birth Re-examined (2006). Dr. Andrew J. Welburn is a fellow of New College, Oxford. He has written, translated, and edited numerous books on spiritual science and early Christianity, including The Beginnings of Christianity: Essene Mystery, Gnostic Revelation and the Christian Vision (1991); Gnosis: The Mysteries and Christianity (1994); and Myth of the Nativity: The Virgin Birth Re-examined (2006).
It is very rare that a single text effectively provides a comprehensive coverage of both macro and micro issues in international marketing. These authors have done an excellent job of developing a framework that admiringly integrates both these perspectives. The practical examples that effectively illustrate the concepts are impressive, as is the breadth of industries covered in the discussions and the way each chapter provides a rich collection of concepts and strategies. I would particularly applaud the extensive coverage of the cultural aspects of marketing strategies in multiple chapters. This book is a must for all aspiring managers, who want to meet international marketing challenges successfully, in a rapidly evolving business context. <br>-Durairaj Maheswaran, Stern Research Professor of Marketing, Stern School of Business <br>
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