This book is a great summary of everything David and Sarah Jane know about crafting compelling communications. Having tested out the DNA of Engagement with my teams at Aviva, I've seen the results it can deliver. Most of all it's a practical, thought provoking and enjoyable read. And short - a definite bonus for business books! Dame Amanda Blanc - Group CEO Aviva Plc If this book cost what it was worth, it would set you back a cool million. A smart, actionable masterclass in book form that's as much fun to read as fiction. Leslie Ehm, WSJ & USA Today bestselling author of Swagger. A wonderful book full of wisdom, humour and insight from cover to cover. Human interaction can be so easy when you know how. Robert Dietrich - CEO Europe, Hiscox. Want to win your audience's hearts and minds? Looking for a clear strategy to do that effortlessly? Look no further, because the answer is right here in this book! Mark Bowden, best-selling author of 'Truth and Lies, ' award-winning body language expert and co-host of the weekly YouTube sensation 'The Behavior Panel' 'No one cares how much you know, until they know how much you care' is often cited in professional services. David and Sarah Jane masterfully share how to evidence that care. A delightful read. Stephen O'Hearn - Chair of The Board of Directors, Reinsurance Group of America, Incorporated David and Sarah Jane reveal their secrets with heart, intelligence, and wit. I've been in this game for three decades and I learned a lot from The DNA of Engagement. David Hutchens - www.TheStoryTellingLeader.com David and Sarah Jane's DNA approach has helped us craft the storytelling around our mission to re-imagine medicine, so we improve and extend people's lives. Reinhard Moschitz - Executive Director, Customer & Content Strategy, Novartis Pharmaceuticals, Switzerland DNA: Do Not Avoid this masterful book! You'll find yourself reading it, returning to it, and relying on it every time you need to influence minds and create lasting change Leanne Hughes, author of The 2-Hour Workshop Blueprint and host of the First Time Facilitator podcast A fabulous read full of fun anecdotes and strong helpful information to inspire and effect change that I will take it into my daily leadership style. Bronwyn Camac - Director, Geological Survey of South Australia, Department for Energy and Mining. This is THE quintessential guide to help leaders bring out the best in their people. It works. Period. Jonathan Cleck, Tech Entrepreneur & Navy SEAL Officer