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The D.I.Y. Newsroom: 5 Steps to Powerful and Strategic Communications Using Yourorganisation's Own Resources

Stuart Howie



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Michael Hanrahan Publishing
01 December 2019
Business & management; E-commerce: business aspects; Media, information & communication industries; Press & journalism; Publishing industry
Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and to do that within existing resources? Do you want to modernise your operations but do not know how? The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit and competing in today's attention economy. For the ambitious business leader, this book is a manifesto that explains how to get a better return on communications and to control your message. For those at the coalface of marketing, this is a handbook for how to hit the target. Communications expert and former newsroom executive Stuart Howie draws on more than 30 years in traditional and new media. He explains how the timeless principles and practices of the best newsrooms constitute the perfect model for communication teams:

* Discover Stuart's 5-step SMART Way (TM).

* Master your media without blowing your budget.

* Learn how to craft, deliver and sustain superb communications.

* Let social media work for you, not consume you.

* Stand out from the pack in your industry.

The DIY Newsroom is a seminal and fresh work on communicating today, a must-read for anyone seeking to cut through the jungle of information that confronts consumers every minute of the day.
By:   Stuart Howie
Imprint:   Michael Hanrahan Publishing
Country of Publication:   Australia
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 14mm
Weight:   467g
ISBN:   9781925648829
ISBN 10:   1925648826
Pages:   240
Publication Date:   01 December 2019
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Stuart Howie is a communications strategist, speaker and journalist with more than 30 years in traditional and new media. He is known for designing and implementing big transformation programs in Australia and New Zealand. As the editorial director of Fairfax Media's regional network overseeing more than 160 titles and 800 staff across Australia, he redefined newsroom operations. He then set up his consultancy, Flame Tree Media, to pass on his expertise to others. Stuart is a former editor of Illawarra Mercury and The Courier, Ballarat, and a former deputy and acting editor of The Canberra Times. He is passionate about helping businesses become superb communicators. I want them to be heard, not herd, Stuart says.

Reviews for The D.I.Y. Newsroom: 5 Steps to Powerful and Strategic Communications Using Yourorganisation's Own Resources

Ready to unlock your content superpowers? Stuart articulates the skills that every storyteller needs today and the blueprint for managers to build the decentralised newsroom of tomorrow. - Yusuf Omar, co-founder Hashtag Our Story, Prince of Mojo (mobile journalism), former CNN social media storyteller Communication without truth and authenticity is like a house with a shaky foundation. Stuart captures the importance of checking in on truth from all angles as you develop personal or organisational strategies. He leaves readers with an absolute wealth of tools to effectively give and get the right information in the right way at the right time. - Elly Johnson, International Truth, Trust and Deception Authority, My organisation has messages for governments, policy makers, the commentariat and my members, but it's hard to compete with the noise of others and to break through. This book is accessible for small organisations such as mine but has lessons for all organisations no matter the size. I am particularly heartened by Stuart's exhortation for content, content, content. Important messages are lost in entertainment value or couched as false news. These are serious times. More than ever, we must heed the straight-shooting messages in The DIY Newsroom. - Craig Robertson, CEO, TAFE Directors Australia As a newsroom manager, Stuart Howie was one of the most engaging and innovative editors in the Australian media landscape. Now that he is translating his newsroom nous to the wider corporate world, others can tap into that knowledge and reconsider how they manage their external communications. Whether you work in a large or small corporation, or a school, or a community organisation or sporting group - there are lessons in this book that will enable you to connect far more closely with your audience and give you the opportunity to be the editor of your own DIY Newsroom. - Paul Nolan, Director of Community Development, St Patrick's College, Ballarat As a storyteller and editor Stuart Howie's great skill, among many, is to distill the complex down to the points that matter, and the facts that need to be heard and understood. He makes the story simple, telling it in a manner that entertains, informs and provokes. In The DIY Newsroom, Stuart has navigated the noise and nonsense that is today's fragmented media and communication landscape, a landscape that can overwhelm even the most experienced media pro. And he presents a recipe for communication success in easy-to-understand language. That is why anyone with a communication need must read The DIY Newsroom. That it's also told in Stuart's usual entertaining way is a bonus. - Michael Stevens, Director, Print Mastheads, Fairfax Media The DIY Newsroom is a no-nonsense, easy-to-implement guide for brands daunted by the idea of producing content. Stuart provides great advice that can guide even the smallest brands to produce quality, relevant content that attracts and retains customers. Highly recommended! - Tara Hunt, CEO, Truly Social Inc (Toronto, Canada)

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