The Discursive Construction of Veganism

Name: The Discursive Construction of Veganism
Price: 190 AUD
Availability: OutOfStock
ISBN: 9781350447769

An Ecolinguistics Approach

Mario Leto (Meiji University, Japan)

$190

Hardback

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English

Bloomsbury Academic
14 May 2026

Sociolinguistics; Semantics

Series: Bloomsbury Advances in Ecolinguistics

The Discursive Construction of Veganism is a linguistic exploration of the stories we tell about veganism in popular media.

Negative representations of veganism dominate, however, if veganism were represented in a more positive way, more people might be inclined to consider it in the interest of health: the health of our bodies, the health of our minds, the health of our communities and the health of our planet.

This book examines ‘destructive stories’ and ‘beneficial stories’ in podcasts, online news organizations, documentary films, vegan cookbooks and social media accounts, looking at how these stories are linguistically constructed and the potential effect they may have on social cognition and real-world action. The author examines how widespread negative representations of veganism can be resisted with new stories that more accurately reflect real-world vegan practice.

The book also includes a vegan value system supported by the academic and scientific communities, and a quick-reference toolkit of all the stories and their linguistic constructions and rhetorical devices. These can be used for those wishing to identify and resist destructive stories or to promote beneficial stories for vegan advocacy in the interest of ecology and the natural world.

By: Mario Leto (Meiji University Japan)
Imprint: Bloomsbury Academic
Country of Publication: United Kingdom
Dimensions: Height: 238mm, Width: 164mm, Spine: 20mm
Weight: 500g
ISBN: 9781350447769
ISBN 10: 1350447765
Series: Bloomsbury Advances in Ecolinguistics
Pages: 232
Publication Date: 14 May 2026
Audience: College/higher education , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Mario Leto is a lecturer in linguistics and second-language acquisition in Tokyo, Japan.

Reviews for The Discursive Construction of Veganism: An Ecolinguistics Approach

“What just happened?” a vegan thinks, escaping an intense conversation about their veganism; why the anger, resistance, and misinformation from the non-vegan? This linguistic instruction manual provides the answer, offering a fascinating and illuminating intervention into the contentious linguistic spaces where negative framing of veganism prevails while illustrating how positive stories of veganism can reclaim narrative spaces. * Carol J. Adams, author, The Sexual Politics of Meat *