Bilal Sucubaşı is Associate Professor of Banking and Finance at the Faculty of Economics and Administrative Sciences, International Balkan University, Skopje, North Macedonia. Andrijana Bojadzievska Danevska is Associate Professor of Management and Business at the Faculty of Economics and Administrative Sciences, International Balkan University, Skopje, North Macedonia. Savica Dimitrieska is Professor of Marketing at the Faculty of Economics and Administrative Sciences, International Balkan University, Skopje, North Macedonia. Elena Parnardzieva Stanoevska is Assistant Professor of Banking and Finance, Faculty of Economics and Administrative Sciences, International Balkan University, Skopje, North Macedonia.