The Digital Engagement Model

Name: The Digital Engagement Model
Price: 273.14 AUD
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ISBN: 9783032038210

How to Capture and Keep Audience Attention

Ronald Yaros

$340.95 $273.14

Hardback

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English

Palgrave Macmillan
10 February 2026

Communication studies; Media studies; Media, information & communication industries; Digital lifestyle; Graphical & digital media applications

Series: Palgrave Practical Guides in Communication

This book uses cutting-edge research in media psychology to offer a practical guide for creating content that captures and maintains attention. The Digital Engagement Model (DEM) reimagines how content can better serve mobile-first users by depicting second-by-second relationships between users and content. The DEM shows why users’ diverse needs and behaviors are more complex than traditional practices account for. A model combining new variables and structures can extend the value of good writing, multimedia, and interactivity to users overwhelmed by too much information. Importantly, the model communicates content for both scanners with limited time and interest, and readers who are motivated to consume more detailed information. Drawing from cognitive psychology, communication, education, human-computer interaction, and neuroscience, the book explores the cognitive processes underlying attention. It offers practical strategies to align content with users’ incidental exposure and fragmented consumption. The final chapters assemble the model’s variables into an innovative Smart Story Suite.

By: Ronald Yaros
Imprint: Palgrave Macmillan
Country of Publication: Switzerland
Dimensions: Height: 210mm, Width: 148mm,
ISBN: 9783032038210
ISBN 10: 3032038219
Series: Palgrave Practical Guides in Communication
Pages: 287
Publication Date: 10 February 2026
Audience: College/higher education , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Ronald Yaros is a leading researcher in digital media and engagement and serves as Director of the Digital Engagement Lab at the University of Maryland, USA.