The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical...

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Jean-Paul Gaudillière Ulrike Thoms

The Development of Scientific Marketing in the Twentieth Century

Research for Sales in the Pharmaceutical Industry

Jean-Paul Gaudillière, Ulrike Thoms

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Hardback

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English

Pickering & Chatto (Publishers) Ltd
01 March 2015

Pharmaceutical industries; History of medicine

Series: Studies for the Society for the Social History of Medicine

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

By: Jean-Paul Gaudillière
Edited by: Ulrike Thoms
Imprint: Pickering & Chatto (Publishers) Ltd
Country of Publication: United Kingdom
Volume: 22
Dimensions: Height: 234mm, Width: 156mm, Spine: 18mm
Weight: 521g
ISBN: 9781848935594
ISBN 10: 1848935595
Series: Studies for the Society for the Social History of Medicine
Pages: 284
Publication Date: 01 March 2015
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

Jean-Paul Gaudilliere is based at the Max Planck Institute for the History of Science. Publications include Living Properties: Making Knowledge and Controlling Ownership in the History of Biology, co-ed, (2009) and 'How Pharmaceuticals became Patentable: The Production and Appropriation of Drugs in the Twentieth Century', History and Technology (2008). Ulrike Thoms is a senior researcher at the Institute for the History of Medicine and Ethics in Medicine, Berlin. Among her many publications is a major study on the food in German hospitals and prisons, and recent articles include 'Consuming Bodies: The Commodification and Technification of Slenderness in the Twentieth Century', from Globalizing Beauty: Consumerism and Body Aesthetics in the Twentieth Century (2013).