The Decisive Company

""The most common and difficult thing companies do is make decisions. In a world driven by continuous change, new technologies, and geopolitical unpredictability, leaders who can sense this change coming and react appropriately win. The Decisive Company provides the tactics and skills to do just that. This is required reading."" - Jeff Gothelf, bestselling co-author of Who Does What by How Much?, Sense & Respond, and Lean UX ""As a senior executive, getting up-to-date information to make decisions is an ongoing challenge. By the time data is gathered and discussed, the game has often changed. Plans and metrics are often stale by the time they are presented. Elliott delves into using AI and graph-driven context to connect the dots while building organizational memory. The potential to transform strategy execution presents a massive opportunity for tech-savvy leaders."" - Tim Arnoult, ex-Global Head of Technology at Bank of America. ""In today's environment of extreme uncertainty, relentless competition, and ever-increasing pace of change, Steve hits a nerve with this book. The Decisive Company offers a blueprint for operationalizing decision-making, boldly challenges the status quo, and presents a powerful perspective on decisiveness as a competitive advantage."" - Jim Kelly, ex-Global CTO of Bank of America. ""In 'The Decisive Company, ' Elliott makes a compelling case for why decisiveness is critical for large organizations today. His insights drive swift and effective decision-making across products, functions, teams, and capabilities."" - Josh Seiden, bestselling co-author of Who Does What by How Much?, Sense & Respond, and Lean UX. ""I've seen firsthand how decisiveness can make or break an organization. Strategic, swift, informed decisions are paramount in complex business ventures and sports. Just as important as a good decision is aligning across the entire organization once a decision is made. The Decisive Company isn't just theory-it's a playbook for managing uncertainty and disruption. Steve delves into the importance of using data intelligence to inform decisions, effectively communicating those decisions, and tracking outcomes to help the organization learn. Decisive contains the plays that can keep an organization agile and ready to compete in a rapidly changing world."" - Jim Crane, owner and Chairman of the Houston Astros, CEO of Crane Capital Group, Crane Worldwide Logistics, and Crane Freight and Shipping. ""Navigating modern business challenges requires clarity and decisiveness. In The Decisive Company, Steve Elliott provides the essential tools and insights leaders need to thrive while demystifying the art of decision-making, alignment, and strategy that leaders can implement immediately."" - Barry O'Reilly, Co-founder of Nobody Studios and bestselling author of Unlearn and Lean Enterprise. ""Elliott demystifies the intricate nature of decision-making, offering practical solutions for leaders. His book is a must-read for leadership teams looking to improve their decision-making skills."" - Greg Stock, CEO Zenoss.