Javier Santiso is Professor of Economics at ESADE Business School and Vice President of the ESADEgeo think tank. Previously he has held the position of Chief Economist and Director General of the OECD Development Centre, responsible for emerging markets. He has also been Chief Economist for Emerging Markets of BBVA and adviser on emerging markets for Pfizer and Lazard.
'The continued growth in global trade and investment is rapidly forcing us to rethink the way we look at the role of the emerging economies. Early in this long process, the focus was on local production in these economies, based on cheap labor and abundant resources. But much more is going on. This timely book focuses on the impressive international expansion of Latin corporations, an important topic that thus far has not received much attention. I highly recommend it to all audiences.' Arminio Fraga, Founder, Gavea Investimentos, and former Governor, Central Bank of Brazil 'Thank you for a very timely and relevant book on a subject that will impact all our lives. Whether in business or not, this is a must-read.' Marcelo Claure, Chairman and CEO, Brightstar Corp. 'Javier Santiso highlights in his book the role of multilatinas. This is not a new phenomenon. What is new is the magnitude of capital flows and the rising number of firms that are deciding to open offices in different cities, or buy existing businesses in different countries. Specialists such as Javier Santiso have identified five general reasons for companies to go international, including access to technology, resources, markets, strategic assets, and a more diversified client base. Indicators demonstrating higher-than-average investment returns tend to weigh in on this decision. I highly recommend this book.' Luis Alberto Moreno, President, Inter-American Development Bank 'The book is a timely and highly informative overview of globalization from the perspective of the rise of multinationals based in Latam. It rightly points out the key role of Spain as the port of entry of Latam companies expanding in Europe.' Andre Esteves, Partner and CEO, BTG Pactual