PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY
Angeline Close Scheinbaum is Associate Professor at The University of Texas at Austin at the Stan Richards School of Advertising & Public Relations. She is a scholar of consumer behavior/consumer psychology, event sponsorship, and integrated brand promotions. Angeline is co-author on a leading textbook, Advertising & Integrated Brand Promotions, as well as edited scholarly books Consumer Behavior Knowledge for Effective Sports and Event Marketing (with Lynn Kahle) and Online Consumer Behavior.
'Social media is the best thing since sliced bread. Or is it? This book peels back the curtain to examine the dark side of social media, when it makes us worse off, and what we can do about it. A great compendium of perspectives and insight.' -Jonah Berger, Professor of Marketing, The Wharton School, University of Pennsylvania, USA; Bestselling Author, Contagious: Why Things Catch On 'This book provides a classic collection of informative chapters on the unintended consequences of using the social media. Specifically, the insights offered in the book throws a sharper light on why someone may have to think twice before using social media. A must read for all and a rude awakening for the society.' -V Kumar, Regents' Professor, Georgia State University, USA
Diego Armando Maradona
La biograf�a de la controvertida...
Paperback
$21.95 $19.79
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The Politics of Motherhood
Child and Maternal Welfare in England,...
Hardback
$189
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Activities for Adults with Learning...
Having Fun, Meeting Needs
Paperback
$51.99
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