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The Dark Art of Pricing

Deliberately Pricing for Profit

Andrew Gregson

$32.99

Paperback

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Self Counsel
15 November 2019
Series: Business
For many business owners, the process of determining how to price products or services is akin to boiling eye of newt in a cauldron surrounded by wicked witches. But pricing is not magic, any more than selling is magic. The Dark Art of Pricing demystifies pricing for small- to medium-sized businesses. An accountant can tell you how to cut costs, and sales trainers can help you improve your follow-through. But focusing on pricing--an often ignored area--allows you to find that sweet spot where you become the price leader because you are the best in your industry and the go-to company because of your unique value. Finding the right pricing strategy takes testing and tweaking. But the how and why are buried in corporate vaults and academic journals, almost inaccessible to the average business owner. Author Andrew Gregson has started and owned five businesses, including two franchises, and spent years consulting on profitability to small- and medium-sized businesses in North America. He simplifies the strategies that help business owners find ways to charge what they are really worth, drive larger profits, build wealth, and eventually attract buyers when the time comes to retire to a sandy beach.
By:   Andrew Gregson
Imprint:   Self Counsel
Country of Publication:   Canada
Dimensions:   Height: 249mm,  Width: 201mm,  Spine: 8mm
Weight:   281g
ISBN:   9781770403154
ISBN 10:   1770403159
Series:   Business
Pages:   176
Publication Date:   15 November 2019
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Andrew Gregson has more than three decades of business experience as a senior manager, consultant, and business owner and he has worked in the wholesale, distribution, manufacturing, and service sectors all over North America and the UK. Andrew is a profit engineer and pricing expert. His advice is based upon being a former business owner and entrepreneur. Andrew is also the author of Pricing Strategies for Small Business and delivers pricing talks to universities, colleges, and businesses.

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